Argos was the first major retailer to release its 2018 Christmas advert (Photo: Argos) Christmas campaigns. This KFC Christmas 2018 ad set in a snowy wilderness features a Chicken and a Turkey embarking on a ‘Western’ style standoff. A lucky customer pulls a normal stocking in store and returns home to find it comes to life. While John Lewis' tribute to Sir Elton John's iconic career has received praise from celebrities such as James Corden, many have expressed that it didn't live up to the hype, especially following on from the enormous success of previous John Lewis festive campaigns such as 'The Man on the Moon', 'The Bear and the Hare' and 'The Long Wait'. Rang-tan: Iceland’s banned TV Christmas advert protests palm oil industry, Sainsbury's Christmas advert The Big Night, The Heathrow Bears’ Return: 2018 Christmas Advert, Elton John features in John Lewis Christmas advert for 2018, Close Your Eyes and Think of Christmas: Burberry festive advert, Mistletoe: Waitrose Christmas 2018 advert, {{#verifyErrors}} {{message}} {{/verifyErrors}} {{^verifyErrors}} {{message}} {{/verifyErrors}}, The top 7 Christmas adverts of 2018 ranked, from Iceland to John Lewis, You may not agree with our views, or other users’, but please respond to them respectfully, Swearing, personal abuse, racism, sexism, homophobia and other discriminatory or inciteful language is not acceptable, Do not impersonate other users or reveal private information about third parties, We reserve the right to delete inappropriate posts and ban offending users without notification. This year’s Christmas adverts have seen the nation enthralled by the return of a charming teddy bear couple, shocked by the impact of deforestation and amazed by the talents of an eight-year-old singing star. Create a commenting name to join the debate, There are no Independent Premium comments yet - be the first to add your thoughts, There are no comments yet - be the first to add your thoughts. Baby Archie's American accent heard for first time ever in Meghan and Harry's new podcast - as tot wishes fans "happy new year! You can also choose to be emailed when someone replies to your comment. It allows our most engaged readers to debate the big issues, share their own experiences, discuss real-world solutions, and more. H appy Christmas! Doris and Edward Bair made headlines in 2016 when they appeared in Heathrow's seasonal ad, and have done it again by making a triumphant return in this year's festive campaign. If you're a true Coca-Cola lover then you can get a chance to see the famous truck - find out if it is coming to your town and check out the Coca-Cola Christmas 2018 truck dates. Marks and Spencer has revealed its first Christmas advert f0r 2018 in what it is calling its biggest ever Christmas food customer campaign. The advert, which highlights the impact of palm oil … Retailer Argos got a head-start by releasing their Christmas ad before any of their rivals this year. It's the sheer randomness of a flying plug that makes the advert even more adorable. This advert is an absolute delight from start to finish, especially given the parallels that can be drawn between Isaac’s performance and that of Olivia Olson at the end of Love Actually. Posted at 17:50 9 Nov 2018 17:50 9 Nov 2018 Banned Iceland ad 'too political' The Christmas advert highlighting the impact of palm oil on the environment will not be shown. Who can resist the tale of an elderly bear couple who return home to the UK from their sunny retirement break in Florida to spend Christmas with their family? The legendary singer was reportedly paid £5million for his participation in the ad, which is half of the retail giant's whopping supposed £10million budget for the project. The battle among retailers to replicate the success of the annual John Lewis Christmas advert has ... the supermarket has pledged to remove the product from all its own-label food by the end of 2018. Are you sure you want to delete this comment? It follows a cute mother daughter narrative as the teenage daughter sees her mum for who she really is for the first time. Start your Independent Premium subscription today. Asda's advert is entitled 'Bring Christmas Home' and is set to the song Christmas (baby please come home) by Darlene Love. Brands including John Lewis, Sainsbury’s, Boots and Burberry have made strong efforts to reign supreme during the festive period with the most impactful, emotional and creative Christmas ads around. Due to the sheer scale of this comment community, we are not able to give each post the same level of attention, but we have preserved this area in the interests of open debate. With almost four and a half million views on YouTube, there was no question that this ad, presented in collaboration with environmental organisation Greenpeace, would top our 2018 Christmas advert list. She starts singing timidly into the microphone whilst her proud mother watches on. The Christmas advert featuring deaf child Maisie Sly that will bring tears to your eyes Huawei has launched their revolutionary new app, StorySign December 03, 2018 - 12:32 GMT M&S Christmas advert 2018: How to watch the M&S Christmas advert Why has Iceland’s Christmas advert been banned? Budget supermarket Aldi chose to parody the beloved Coca-Cola Christmas advert in the first part of their campaign as Kevin battles an evil parsnip in the second instalment. The advert is not focused on any Apple products. However, for anyone who's ever felt as though they have a strained or somewhat misunderstood relationship with their parents or other close relatives, this advert will strike a chord. Did John Lewis’ tribute to Sir Elton John hit the mark, or has Iceland's tale of a despondent orangutan had more of an impact? This advert titled “The Big Night” resembles John Lewis’ Bohemian Rhapsody ad set as a school play. Don't get us wrong - we thoroughly enjoyed the campaign, particularly its beautiful cinematography and heartfelt message of the significance of childhood gifts. It follows the story of a young girl dressed as a star and is nervous to perform on stage. Online retailer Amazon is the latest company to unveil its Christmas advert ... Amazon Christmas advert 2018 features singing delivery boxes. Everything about this campaign is spectacularly executed, from Isaac’s growing confidence as she conquers her nerves to bring the house down with her musical talents to the hilarious costumes worn on stage by her fellow classmates (the child dressed as a plug has launched a thousand memes). Still, there’s no real formula to Christmas adverts. The 60-second ad kicks off with a snowman launching a flaming … Coming in second place on our list is the Sainsbury’s Christmas advert, which shines a spotlight on eight-year-old Tia Isaac as she sings a show-stopping rendition of the New Radicals’ hit song ‘You Get What You Give’ while dressed as a star for her school’s festive play. Each ad is just 20-seconds long, and depicts the idea of 'upgrading' your Christmas this year. The film was created by the advertising agency TBWAMedia Arts Lab and animation studio Buck Productions. In a Western-style film, chicken and turkey meet each other in a duel-inspired stand-off. Want to bookmark your favourite articles and stories to read or reference later? David Gandy also features in the retailer's festive offering this year in their campaign, "For the Must-Haves that make Christmas.". In a show of force, the chicken’s attitude is more than a match for turkey’s size. No one, that's who (except our travel correspondent Simon Calder). The marketing message is “The Amazon boxes are back in full voice, singing out loud for those feeling the festive spirit.” Directed by Fredrik Bond through the production company Sonny, the advert is a sequel of last year singing boxes Amazon Christmas commercial.. Monica Pool, Marketing Director of KFC UK & Ireland: “We close our restaurants on the 25th allowing turkey to have its moment in the sun. Both birds stare each other out until suddenly the Turkey bails out and runs away. The 'star' of the show is also supported by a cast of weird and wonderful Christmas characters from a bauble to a plug! Fri 9 Nov 2018 03.00 EST. The two-minute ad shows around 60 school children dressed as various Christmas decorations building a large Christmas Tree. One of the most widely discussed and undeniably meaningful Christmas adverts of the year has come from supermarket Iceland, who used their advert to raise awareness of the horrifying effects that palm oil plantations can have on forests and the animal species that live in them. The 90 second ad features Santa and all his reindeers as they deliver presents to children on Christmas Eve, and fans have even said it's better than the John Lewis Christmas advert. featuring excited customers in offices and homes around the world. Budget supermarket chain Lidl decided to launch not one, not two, but THREE Christmas ads, which all playfully poke fun at the festive season. The existing Open Comments threads will continue to exist for those who do not subscribe to Independent Premium. A survey by market researchers System1 suggests 2018… Drawing on themes from one of the nation’s favourite festive films, Love Actually, Sainsbury’s 2018 Christmas advert also involves a cute little girl taking to the stage of her school’s Christmas play. Every other day of the year, you needn't worry, KFC will be there.”, When you subscribe we will use the information you provide to send you these newsletters. Plug boy has captured the hearts of the nation and has basically won Christmas 2018. Titled 'Jodie', Very.co.uk 's 90 … Boots Christmas advert 2018 One of the first to be released, this year's advert from Boots tells the touching story of the bond between a mother and daughter. This is followed by the tagline “Turkey comes and goes, but chicken’s here to stay.”. Not likely. Amazon's advert prepares to lure shoppers away from the busy high streets and do their Christmas shopping online. The 90-second ad sees a number of Amazon boxes singing to Jackson 5's Can You Feel It? Mistletoe: Waitrose Christmas 2018 advert It’s safe to say that the Waitrose Christmas advert doesn’t measure up to Heathrow’s lovable teddy bears or … The ad goes live on YouTube on Wednesday, November 7 and airs on TV Friday, November 9. The short film is aesthetically stunning, shot and directed by innovative artist and photographer Juno Calypso. 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It’s safe to say that the Waitrose Christmas advert doesn’t measure up to Heathrow’s lovable teddy bears or Iceland’s important environmental message. The fast food chain were one of the last to release their heartwarming advert, which comes with the hashtag #ReindeerReady. Elton John features in John Lewis Christmas advert for 2018. Kevin the Carrot is back as the star for the third year running. As Paul Young's 'Everytime You Go Away' plays in the background, we know to expect a saccharine family reunion. The chocolatier's remind us all of the Secret Santa tradition this festive period and the advert send the message of giving a small gift this Christmas 'just because'. Asda's advert is entitled 'Bring Christmas Home' and is set to the song Christmas (baby please come home) by Darlene Love. Very's Christmas advert aims to encourage the nation to embrace every single moment in the countdown to Christmas Day. Set in a winter vista, we follow chicken’s journey through a snow-covered landscape, until meeting turkey. Are you sure you want to mark this comment as inappropriate? Most watched News videos. Apple 2018 Christmas commercial is an inspirational animation. Please continue to respect all commenters and create constructive debates. However, whether or not it authentically captures the essence of Christmas spirit remains questionable, which is why it hasn't been awarded a higher spot on our list. The family of Teddy bears return for a third year running and sees a couple missing a British Christmas back home. They are campaigning against the use of palm oil in production and Watchdog Clearcast, which assesses ads against the Broadcast Code of Advertising Practice, was “concerned it doesn’t comply with the political rules”. A petition to get Iceland's Christmas advert shown on TV has reached more than 670,000 signatures. At the beginning, viewers will witness the typical mum/daughter scenarios - stealing perfume, mum getting her daughter to wipe her make-up off before a night out. The Heathrow teddy bears are officially back! Find your bookmarks in your Independent Premium section, under my profile. Some of the children in the cast were as young as six years old and spoke about their roles in hilarious backstage footage. You can unsubscribe at any time. This tale of a mother and daughter bonding over the Christmas period is a surprisingly sweet offering from Boots. A still from John Lewis's 2018 Christmas ad “Christmas is a time of tradition,” Kelly O’Hanlon, a lecturer at Birmingham City University who specialises in advertising and PR, tells me. John Lewis Christmas advert 2018: A heartfelt tribute to Elton John. The Sainsbury’s 2018 Christmas ad is here and the theme may look familiar. 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